CHINOS ARTICLES

Brand Profile - Dr Denim

The Dr Denim story begins when Johannes and Alexander first visited a denim factory in 1986. It was the large amounts of garments. the smells and pace that sporned the idea for a new denim brand. The brand really started to become a reality around 1994 and during the hot summer of 2003 it really started to get serious.

Brand Profile - Humör

Humörs philosophy is to give it's followers a colour explosion and a style experience beyond the ordinary. Humor designs total looks influenced by underground metroploitan music and the DJ culture of London, New York, Berlin and Copenhagen. Music has always been a big inspiration for the Humor designers using influences from all of the world and different musical influences. Important elements are the mixing of the best of the past with the present.